Aviva India Life Insurance Company is a joint venture between Dabur India and Aviva Plc of UK, which was founded in 1884.

Dabur Group is one of India’s oldest and largest traditional healthcare products group and is the 4th largest FMCG company in India. Dabur is a household name in India but the branding is not visible in any promotions of its life insurance venture. Aviva Group is the UK’s largest and the 6th largest insurance group worldwide and has substantial businesses around the world. Being in the business from 1696, Aviva group has a 53 million customer base worldwide with close to 46,000 employees. The Aviva Group got its name in February 2002 which served in consolidating all its different brands under one name.

Aviva Life Insurance has a fairly large distribution network with 195 branches spread across 3000 towns in India. Aviva India also has a large Bancassurance channel with close to 40 tie-ups with different banks and financial institutions.

From a social responsibility perspective, Aviva India has initiated micro-insurance activities for the less privileged section of the society. Aviva India has also launched some laudable social initiatives like Aviva Street to School, Aviva Young Scholars and Aviva Great Wall of Education. They currently have Sachin Tendulkar as their brand ambassador.

Aviva India Life Insurance Company is a joint venture between Dabur India and Aviva Plc of UK, which was founded in 1884.