Cricket in India is the biggest event for any sponsor that aims to get maximum coverage and instill instant brand recall in the minds of consumers. Max New York Life Insurance is now the official team partner and principal sponsor for Pune Warriors Team for IPL season 4.
Yuvraj Singh is the captain of the Pune Warriors India and there is no denying the huge publicity he has gained in the recent World Cup Match. Most companies will be happy to put a chunk of their advertising spending into associating their brand with one of the most popular faces in the Indian Cricket Team. After winning the Man of the Tournament Trophy in the ICC World Cup 2011, Yuvraj Singh has achieved iconic status and his team has already attracted a host of sponsors.
This is also the first time that Max New York Life Insurance has signed a deal with the IPL team. Rajesh Sud, CEO, and MD of Max New York said, “Max New York Life has been associated with IPL since inception and we see this association as a step to take our IPL engagement to the next level. As a company, we have always believed in experimenting with new ideas and opportunities for the Max New York Life brand.”
Max New York Life Insurance Company Ltd. is a joint venture between Max India Limited and New York Life International. The insurance company offers a diverse range of life insurance products to cater to every need. Their product basket includes Life plans, Growth plans, Child plans, Health plans, and Retirement plans.
The company has established itself as a leading player amongst private insurers and has 21 products and 8 riders in Life and Health plans to allow greater flexibility and customization for insurance customers.
